Sample report — Bramble & Bay Hair Studio is a business we invented, so nothing on this page is a claim about anybody real. A Growth Scan of your business reads your own listing, website and reviews the same way.
Prepared 15 August 2026 — a scan reflects what customers could see that day.
Anyone with this link can open this report — there is no sign-in on it. It stays live at this address.
Where you stand
Growth Score
Good
Confidence: High · We could see 91% of what we looked for
Your Growth Score is a weighted average of the five stages of a customer's journey. Each stage is scored only on what we could actually see.
Discover19% of the score
Choose19% of the score
Convert22% of the score
Return26% of the score
Advocate14% of the score
We could score 5 of the 5 stages on this scan. A stage we could not measure is left out of the average rather than counted as a zero — you are never charged for our blind spot.
This is a snapshot of what was public on 14 August 2026.
The hard part is already working: a stranger can find you and choose you. Little is published that would bring that customer back or help a happy one bring the next, and that is where the growth is.
The same score, split into the half that brings a customer in and the half that decides what happens after.
Acquire & convert
STRONG
The steps that bring a new customer in — being found, being chosen, being easy to buy from — are working together.
Read from your Discover, Choose and Convert stages.
Referrals
The people who book with you look engaged enough to be worth asking, and the website did not show a way for a happy one to bring the next one.
•We could not find a referral offer on your website — and a customer looking there would not have found it either.
From your website · observed on or before 14 August 2026.
Retain & grow
OPPORTUNITY
Once somebody has bought, little is published that would bring them back or help them bring somebody else.
Read from your Return and Advocate stages.
What that adds up to is a business that earns a new customer well and then has to earn the next one from scratch.
The strongest opportunity is the customers you have already earned, because they are the only audience you do not have to find twice.
What makes that worth acting on is the size of the audience already walking past the gap: every one of those reviews is somebody who came, liked it, and left with no way to hear from you again.
This is our read of what the evidence adds up to. Everything it rests on is below.
•Your listing carries 1240 reviews.
•We could not find a loyalty or rewards program on your website — and a customer looking there would not have found it either.
•We could not find a referral offer on your website — and a customer looking there would not have found it either.
•Your website suggests a prompt to book the next visit, though we could not confirm it directly.
•We could not find a way for a visitor to leave their email address on your website — and a customer looking there would not have found it either.
•We could not find a way for a customer to follow you on your website — and a customer looking there would not have found it either.
From your Google listing and your website · observed on or before 14 August 2026.
What's already working
The evidence points to a listing that answers a stranger’s first questions before they have to ask them.
•Your listing carries a complete street address.
•Your listing publishes opening hours for 7 of the seven days.
•Your listing carries 48 photos.
From your Google listing · observed on or before 15 August 2026.
The evidence points to a reputation that is already doing the choosing for you.
•Your Google rating is 4.9 stars.
•Your listing carries 1240 reviews.
•Your customers keep praising the same things.
From your Google listing · observed on or before 15 August 2026.
What your customers keep telling you
Taken together, they sound positive.
What they praise
the colour worknever feeling rushedthe same stylist every time
What worries them
how far ahead you have to book
Where they get stuck
parking on Larkspur Street
The public customer journey weakens once somebody has bought
We found no publicly visible way for a customer to be invited back after an appointment.
Return
Advocate
•We could not find a loyalty or rewards program on your website — and a customer looking there would not have found it either.
•We could not find a way for a visitor to leave their email address on your website — and a customer looking there would not have found it either.
•We could not find a way for a customer to opt in to text messages on your website — and a customer looking there would not have found it either.
•We could not find anything aimed at customers who have not been back on your website — and a customer looking there would not have found it either.
From your website · observed on or before 14 August 2026.
Your biggest opportunities
Start at the top: these are the ones that move the most, soonest. The first three are worked through in full; the rest are listed underneath.
1
Give a first appointment a second one to lead to
Return
What we found
•Nothing published on your website invites a customer to book again, join anything, or hear from you between visits.
•The one thing that came close — a mention of booking — stops at the mention: we could not find the path itself.
Why it matters
A salon with this many happy customers and no return loop is buying the same customer twice: the reviews say people come back, and nothing you publish is doing any of that work for you.
What to do
Pick one moment — the end of the appointment — and give it a next step a customer can take without you: a card, a link, a prompt to book the next slot before they leave.
How Blinko can help
auto_awesomeWelcome OffersGive a first-time customer a reason to come back a second time.
2
Turn the people who already like you into a list you can reach
Return
What we found
•Every route a customer might use to hear from you again — an email sign-up, a text opt-in, an account, a follow — came back not found.
•The audience is real and it is measurable: your listing carries 1240 reviews, and none of those people can be reached from anything you publish.
Why it matters
Without a list, every quiet week has to be filled by strangers. The customers who would happily come back are the cheapest bookings available and you currently have no way to ask them.
What to do
Put one join-in-a-tap route where customers already are — the chair, the counter, the confirmation message — and let the list build from the people already walking through the door.
How Blinko can help
auto_awesomeQR EngagementOne scan adds a customer to your base — stickers, cards, posters.
3
Let a happy customer bring the next one
Advocate
What we found
•Nothing published asks a happy customer to do the one thing happy customers are most willing to do, which is tell somebody.
•The reviews arrive anyway, which is the reason to think an ask would land rather than a reason not to make one.
Why it matters
Word of mouth is already your strongest channel and it is running entirely unassisted. A referral that is asked for at the right moment is the cheapest new customer a salon can get.
What to do
Ask once, at the end of a good appointment, and make it worth something to both sides — the person referring and the person referred.
How Blinko can help
auto_awesomeReferral ProgramsLet a happy customer bring the next one, and reward them both.
Also worth your time
4Finish the booking path your website startsConvertYour website mentions booking, though we could not find the booking path itself.
5Claim the panel Google draws for your nameDiscoverGoogle did not draw its own information panel for your business beside the results for your name, so a customer reads the ordinary links instead.
Your next 30 days
These four weeks build one thing: a customer who books once becomes a customer who books again, and then brings the next one.
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Week one — give the end of the appointment a next step
Establish the customer relationship
•Decide what a customer leaves with: a rebooking, a card, or a way to hear from you.
•Put that one thing at the counter and say it out loud to every customer for a week.
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Week two — start the list
Create the return loop
•Add a join-in-a-tap route at the chair and on the confirmation message.
•Ask the regulars first — they are the easiest yes and the best test.
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Week three — use it once
Activate the audience
•Send one message to the list about the quietest day in next week’s diary.
•Count what it filled, so week four is a decision rather than a guess.
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Week four — ask the happy ones
Create customer-driven growth
•Add a referral ask to the end of a good appointment, worth something to both sides.
•Invite the customers who came back this month to leave a review while it is fresh.
Where Blinko fits
Keep the appointment calendar full and turn clients into regulars.
Everything above is yours to act on with or without us. These are the parts we can take off your hands.
Stamp Cards
A digital stamp card that lives in the customer phone, not their wallet.
Win-Back Programs
Reach the customers who have not been in for a while.
QR Engagement
One scan adds a customer to your base — stickers, cards, posters.
Appointments & Booking
Customers book a slot without a phone call.
This is what you get, about your business
A Growth Scan reads what a customer can already see about you — your listing, your website, your reviews and the businesses nearby — and comes back with a report in this shape. It is free, it takes a couple of minutes, and you do not need an account.
Your report is yours to keep and to act on, whether or not you ever become a Blinko customer.
Everything we looked at, in full — what each score was worked out from, who we compared you with, and what we could not see.
Your customer journey
Five stages, from someone finding you to someone bringing you the next customer.
Discover
96.6
7 things checked
•Your business has a Google Business Profile and it is live.
•Your listing carries a complete street address.
•Your listing publishes opening hours for 7 of the seven days.
•Your listing carries 48 photos.
•Your listing links to your website.
•A customer searching for your business name finds a page you control among the results.
•Google did not draw its own information panel for your business beside the results for your name, so a customer reads the ordinary links instead.
We could see 7 of 8 things we look at here.
From your Google listing and brand search · observed on or before 15 August 2026.
Choose
90.3
6 things checked
•Your Google rating is 4.9 stars.
•Your listing carries 1240 reviews.
•At least one customer has written a review in the last ninety days.
•Your customers keep praising the same things.
•Your website publishes customer testimonials.
•We compared your rating with 3 nearby businesses of a similar size.
We could see 6 of 7 things we look at here.
From your Google listing, your website and nearby businesses · observed on or before 14 August 2026.
Convert
75.9
7 things checked
•A customer can get directions to you from your listing in one tap.
•A customer can call you in one tap from your listing.
•Your website publishes 24 items a customer can look through before deciding.
•Your website mentions booking, though we could not find the booking path itself.
•Your website offers a way to send an enquiry without picking up the phone.
•Your website is built to work on a phone screen.
•We could not find the main action a customer of a business like yours comes to take offered anywhere on your website — so a customer who came to do it has to work out how.
We could see 7 of 7 things we look at here.
From your Google listing and your website · observed on or before 14 August 2026.
Return
23.3
5 things checked
•Your website suggests a prompt to book the next visit, though we could not confirm it directly.
•We could not find a loyalty or rewards program on your website — and a customer looking there would not have found it either.
•We could not find a way for a visitor to leave their email address on your website — and a customer looking there would not have found it either.
•We could not find a way for a customer to opt in to text messages on your website — and a customer looking there would not have found it either.
•We could not find customer accounts on your website — and a customer looking there would not have found it either.
We could see 5 of 5 things we look at here.
From your website · observed on or before 14 August 2026.
Advocate
15.4
5 things checked
•We could not find a referral offer on your website — and a customer looking there would not have found it either.
•We could not find an invitation to leave a review on your website — and a customer looking there would not have found it either.
•We could not find an invitation for customers to share their own photos on your website — and a customer looking there would not have found it either.
•We could not find a way for a customer to follow you on your website — and a customer looking there would not have found it either.
•Your website links to your profiles on Instagram and Facebook.
We could see 5 of 6 things we look at here.
From your website · observed on or before 14 August 2026.
The businesses next door
Of 14 businesses nearby, we compared you with the 3 most similar, as Google shows them. They carry a median of 20 reviews.
Among the salons nearby we could compare you with, you carry both the highest rating and by far the most reviews.
A customer choosing between you and the salon down the road is not choosing on reputation — that decision is already made in your favour before they open anything.
You · 4.9★
Reviews
1240
Local median
20
+6100%
Copperleaf Salon · 4.6★ · within 500 m
Reviews
95
Local median
20
+375%
Vine & Ivy Hair Co. · 4.4★ · about 1 km
Reviews
20
Local median
20
+0%
Willowbank Barbers · 4.7★ · about 1 km
Reviews
14
Local median
20
-30%
•Every salon we compared you with carries fewer reviews than you do, by a wide margin.
•Your rating is the highest of the four, and the closest salon to you is the closest on rating too.
How engaged your customers look from the outside
HIGH
An inference, not a measurement. It reads what public review signals suggest about how engaged customers look, and it carries the confidence that reading earns.
Our read
Confidence: likely
More customers have left a public review here than at the nearby businesses we compared you with.
•Your listing carries 1240 reviews.
•We compared your rating with 3 nearby businesses of a similar size.
From your Google listing and nearby businesses · observed on or before 15 August 2026.
What would settle it
How quickly new reviews arrive is not something the listing publishes, so this reads what is there today rather than measuring change. Scanning this business again in a few months and comparing the two is the honest way to see which way it is moving.
Our read
Confidence: likely
Based on 2 things we could see, it is likely that the same handful of things is what customers write about when they are happy.
•Your customers keep praising the same things.
•Your Google rating is 4.9 stars.
From your Google listing · observed on or before 15 August 2026.
Our read
Confidence: possible
Based on 2 things we could see, it is possible that the people writing those reviews are regulars you would hear from again if there were anywhere for them to hear from you.
•Your listing carries 1240 reviews.
•We could not find a way for a customer to follow you on your website — and a customer looking there would not have found it either.
From your Google listing and your website · observed on or before 14 August 2026.
What this suggests about your business in person
Inferences, not observations. Each one is read from the signals listed beside it, and each carries the confidence that reading earns.
Our read
Confidence: likely
Based on 3 things we could see, it is likely that most people arrive knowing where they are going and having already picked a time.
•Your listing carries a complete street address.
•A customer can get directions to you from your listing in one tap.
•Your website mentions booking, though we could not find the booking path itself.
From your Google listing and your website · observed on or before 14 August 2026.
What would settle it
Ask the next five people who walk in how they found you and whether they had booked.
Our read
Confidence: possible
Based on 2 things we could see, it is possible that the week is shaped by a full diary rather than by passing trade.
•Your listing publishes opening hours for 7 of the seven days.
•Your website mentions booking, though we could not find the booking path itself.
From your Google listing and your website · observed on or before 14 August 2026.
What would settle it
A week of your own booking sheet answers this better than anything visible from outside.
Our read
Confidence: likely
Based on 2 things we could see, it is likely that the chair is filled mostly by people who have sat in it before.
•Your listing carries 1240 reviews.
•Your website suggests a prompt to book the next visit, though we could not confirm it directly.
From your Google listing and your website · observed on or before 14 August 2026.
What would settle it
Counting how many of next month’s appointments are with names you already know would settle it.
What happens after somebody has been in once
•We could not find anything aimed at customers who have not been back on your website — and a customer looking there would not have found it either.
•We could not find a membership on your website — and a customer looking there would not have found it either.
From your website · observed on or before 14 August 2026.
What we could not measure
Said out loud rather than left out. Some of these are simply not published by anyone.
Not published by anyone
•Google does not publish how many reviews arrive over time, so we cannot see from the outside whether yours are speeding up or slowing down.
•Google does not attach dates to listing photos, so we cannot tell from the outside how recent yours are. It is worth looking at what a customer sees first.
•Google does not show owner replies to us, so we cannot tell from the outside whether you reply to reviews. It is still worth doing — the next customer reads the reply as well as the review.
